Industrialising Social Media with Digital Factory

Digital Factory

As part of our Innovation Incubation and Acceleration (InnovIA) profile series, we highlighting another exciting social enterprise start-up, Social Media Factory, which was founded by Craig Ross to maximize the use of Social Media to create employment and provide quality services to organisations, businesses and corporate companies.

The idea was birthed after realising the high unemployment rates in his community and the opportunity to develop digital artisans in working as remote agents/workers for companies in need of digital work. The Digital Factory team develop the campaigns and strategies for companies and compile manageable pieces of work for its extended community to execute. This is further managed and moderated by the Digital Factory manager to ensure quality of the work being executed in the factory.

Through this service more than 50 part-time workers has been employed through the Social Media Factory and being part of the RLabs InnovIA the goal is to grow the platform beyond South Africa.

Africa’s First Social Media Surgery in Local News Paper

The article reads as follows: Africa’s first social media surgery was held at Vangate Mall on Saturday. The Social media surgery waas presented by the Bridgetown based organisation Rlabs. The event was aimed at introducing people to online tools, such as gmail, facebook and twitter to name a few, and to register them online as well as showoing them how to use the platforms. Craig Ross who managed the surgery said mainy business people registered at their counter. Here surgeon Brent Williams assists Maxwell Johannes to set up a gmail account.

We Can All Become Entrepreneurs – Living Lab

Iringa Living Lab

A couple of weeks ago Iringa Living Lab was a hive of activity. The long awaited training on entrepreneurship was finally done, by Mr. Craig Ross from RLabs Cape town. The training attracted more than 20 participants of Iringa Living Lab. And what a week it was.

From the start, Craig emphasized that he was not going to teach, because he’s not a university professor. He was neither going to share new information, we all know what entrepreneurship is about. “So what is he going to do?”, some participants wondered. “I am going to share what has worked in my life, what I have seen work at Rlabs”, he said.

Well, true to his word, he shared his experience, in a simple but powerful way. His first challenge was to go against what most people think is a key aspect if one is to become an entrepreneur, having capital. Craig said to become an entrepreneur, one does not need capital. You need a powerful idea, that can add value to your target clients.

VALUE!!!! Not that we had not heard about it, it’s a word we come across very often. But, many of us attending the training understood value differently. Many believed it’s about selling a high quality product or service. How wrong we were! Craig proved to us that Coca Cola is not in the business of selling coke, they sell happiness, refreshment! What? Yes, think about it, close your eyes, think of all the Coca Cola adverts, you see that they sell happiness?

And how do you start a business without capital? It was our turn to prove what many of us didn’t believe was true. After taking us through the exercise of idea generation, now it was time to answer the question, how we go forward with our brilliant ideas. We looked at the enormous requirements for each idea. And then, we looked at what we already have. Many of us discovered we already have what it takes to start, and then capital in form of money can find us on the way. Really!!

And we all have something at our disposal. So what makes many people not to start? It’s the mindset. We need an alternative mindset, to begin to see the same things with different lenses! Now, this requires a paradigm shift. That is the task we have.

Nokia N9 It Was Amazing

Love the phone. Absolutely beautiful to hold and look at. I mean the build quality is the best I’ve ever seen. Cant say enough about the body of the phone and the screen. Brilliant. Swiping is different and takes a little time to get used to, but easily mastered. Just a matter of some short retraining I’d say. Comes pre loaded with just about everything you could practically need. If you want tons of apps / games you’d best look elsewhere because the ovi store for the N9 is hasn’t got much . It will  suite  someone  fine, if you not into apps. Good usable smartphone but not for gaming platform.  Camera is good, and battery life is better than a Nexus One that I have reviewed, so I’m happy. Not worried about the OS not lasting as the promised support will likely outlast the phone given the pace of smartphone development.

  • QWERTY Keyboard
  • 8 MP Camera with LED Flash and auto focus and 3264×2448 resoluton
  • SMS, MMS, EMAIL, Push Mail, Voice Mail, Video Call
  • Accelerometer sensor , which Auto-rotate
  • Proximity sensor is Auto turn-off
  • Boasts Touch sensitive controls
  • Dolby Digital Plus via HDMI
  • Tv out Via Composite & HDMI
  • Casing, which is Anodized aluminum
  • Black, Magenta and Cyan Clors
  • Meego Powered OS
  • 1GHz Cortex A8 CPU, powered by VR SGX530 GPU and TI OMAP 3630 chipset
  • Multi-touch input method
  • Scratch-resistant surface
  • Voice Command, Document Viewer
  • Photo & Video editor, Flash Lite v4.0
  • Audio, Video Recorder & Playback
  • MP3, MP4 player
  • MP3, WAV Ring tones, Vibration
  • 3.5 mm Head Phone Audio Jack
  • Speaker Phone and also playable as well as downloadable games
  • Stereo FM radio with RDS & FM Transmitter
  • Video and Photo Editor
  • MicroSIM card is supported

 

Social Media Factory: Industrialising Social Media


As part of our Innovation Incubation and Acceleration (InnovIA) profile series, we highlighting another exciting social enterprise start-up, Social Media Factory, which was founded by Craig Ross to maximize the use of Social Media to create employment and provide quality services to organisations, businesses and corporate companies.

The idea was birthed after realising the high unemployment rates in his community and the opportunity to develop digital artisans in working as remote agents/workers for companies in need of digital work. The Social Media Factory team develop the campaigns and strategies for companies and compile manageable pieces of work for its extended community to execute. This is further managed and moderated by the Social Media Factory manager to ensure quality of the work being executed in the factory.

Through this service more than 50 part-time workers has been employed through the Social Media Factory and being part of the RLabs InnovIA the goal is to grow the platform beyond South Africa.

sourch

Christmas In Paradise

2011 Christmas was not the ordinary traditional setting  for the Ross family which found themselves in another time zone.  Mauritius indeed, the seven day holiday was still in full swing.

They woke up early with excitement cos they heard a lovely story, Santa had a bit of trouble travelling with his reindeer in the heat so instead made a few adjustments and decided to pop by with his boat and deliver gifts to all the children visiting Club Med Resort La Plantation d’Albion.

  

In the pic above we escorting Santa to the main hall after his tiring boat trip and we all have a sing along together while he hands out gifts.

What a lovely day, girls were amazingly surprised with their gifts and lunch was awesome with so many choices and not forgetting the desert (I have a weakness so desert is always my favourite) Anyway I hope your day was super lovely with all your family members.

How Smart Can You Get

A few months ago I was afforded the opportunity to do an online course. There were over 18 courses to choose from, two  stood out for me,which was the Internet Super User and Internet Marketing course, my choice was Internet Marketing.  The course was offered through GetSmarter, a high-touch online education company and is accredited by the University of Cape Town. This course duration was 10 weeks and the deadline for submitting our assignment was the end of business day every Monday.Overall,I had a great experience, I’ve learnt a lot and my mindset on internet marketing has changed, I can definitely say I am “Smarter”.  I  have no hesitation in recommending this course to anyone who wants to acquire more knowledge on internet marketing skills or specifically,how it benefits marketing professionals in small, medium and large businesses as well as small-business owners and entrepreneurs.

The topics/subjects that were covered:

Module 1    Introduction to internet marketing
Module 2    Website design and development
Module 3    Online copywriting and web PR
Module 4    Email marketing
Module 5    Online advertising
Module 6    Search engine optimisation
Module 7    Social media and viral marketing
Module 8    Web analytics and conversion optimisation
Module 9    Mobile marketing
Module 10 Internet marketing strategy

How Smart Can You Get

A few months ago I was afforded the opportunity to do an online course. There were over 18 courses to choose from, two  stood out for me,which was the Internet Super User and Internet Marketing course, my choice was Internet Marketing.  The course was offered through GetSmarter, a high-touch online education company and is accredited by the University of Cape Town. This course duration was 10 weeks and the deadline for submitting our assignment was the end of business day every Monday.Overall,I had a great experience, I’ve learnt a lot and my mindset on internet marketing has changed, I can definitely say I am “Smarter”.  I  have no hesitation in recommending this course to anyone who wants to acquire more knowledge on internet marketing skills or specifically,how it benefits marketing professionals in small, medium and large businesses as well as small-business owners and entrepreneurs.

The topics/subjects that were covered:

Module 1    Introduction to internet marketing
Module 2    Website design and development
Module 3    Online copywriting and web PR
Module 4    Email marketing
Module 5    Online advertising
Module 6    Search engine optimisation
Module 7    Social media and viral marketing
Module 8    Web analytics and conversion optimisation
Module 9    Mobile marketing
Module 10 Internet marketing strategy